Wednesday, March 3, 2021
  • About
  • Advertise
  • Privacy & Policy
  • Contact
No Result
View All Result
Tech News, Magazine & Review WordPress Theme 2017
  • Tech

    Hyundai Bayon is a small crossover for Europe based on the new-gen i20- Technology News, Firstpost

    Gold, silver edge lower. Here’s what analysts said

    We need to build a cloud for the next decade: Satya Nadella

    SpaceX moon mission to take eight people ‘further than any human has ever gone’ from Earth

    SGX Nifty gains 14 points; here’s what changed for market while you were sleeping

    SpaceX Starlink launch delayed, next window opens Thursday: How to watch

    How can we make washing machines last?

    Will audio-only apps change social networks?

    Love Island’s Molly-Mae Hague broke rules with Instagram giveaway

  • Apps
  • Computers
  • Camera
  • Mobile
  • Smart Devices

    LG Launches 48-Inch OLED 4K TV With Gaming Features, HDR Support in India

    OnePlus 9 Series Announcement Teased for March 8

    Michael Kors Access Gen 5E Darci Smartwatch Now Available in India

    Amazfit GTS 2 Review

    OnePlus 9 Series and OnePlus Watch Tipped to Launch March 23

    Moto Watch, Moto Watch One, Moto G Smartwatch Images Surface Online

    Redmi Max 86-inch Ultra-HD TV with 120Hz Refresh Rate Launched

    Apple Spring Event 2021: Here’s What iPhone Maker Could Launch Next Month

    Apple Spring Event 2021: Here’s What iPhone Maker Could Launch Next Month

  • Software
  • Audio

    Sony PCM-A10 Voice Recorder With Three-Way Adjustable Microphone Launched

    Saregama Carvaan Karaoke Review

    Make Customer Interactions More Efficient in a Work-From-Home Environment

    Boat TRebel Headphones and Earphones Range for Women Launched

    Apple Spring Event 2021: Here’s What iPhone Maker Could Launch Next Month

    Redmi AirDots 3 TWS Earphones With 7-Hour Battery Life Launched

    RedmiBook Pro 14, RedmiBook Pro 15 With 11th-Gen Intel Processors Debut

    Noise Buds Solo TWS Earphones With Hybrid ANC Launched in India

    WandaVision’s ‘Agatha All Along’ Song Out on Spotify, Apple Music, Others

  • TV
  • Tech

    Hyundai Bayon is a small crossover for Europe based on the new-gen i20- Technology News, Firstpost

    Gold, silver edge lower. Here’s what analysts said

    We need to build a cloud for the next decade: Satya Nadella

    SpaceX moon mission to take eight people ‘further than any human has ever gone’ from Earth

    SGX Nifty gains 14 points; here’s what changed for market while you were sleeping

    SpaceX Starlink launch delayed, next window opens Thursday: How to watch

    How can we make washing machines last?

    Will audio-only apps change social networks?

    Love Island’s Molly-Mae Hague broke rules with Instagram giveaway

  • Apps
  • Computers
  • Camera
  • Mobile
  • Smart Devices

    LG Launches 48-Inch OLED 4K TV With Gaming Features, HDR Support in India

    OnePlus 9 Series Announcement Teased for March 8

    Michael Kors Access Gen 5E Darci Smartwatch Now Available in India

    Amazfit GTS 2 Review

    OnePlus 9 Series and OnePlus Watch Tipped to Launch March 23

    Moto Watch, Moto Watch One, Moto G Smartwatch Images Surface Online

    Redmi Max 86-inch Ultra-HD TV with 120Hz Refresh Rate Launched

    Apple Spring Event 2021: Here’s What iPhone Maker Could Launch Next Month

    Apple Spring Event 2021: Here’s What iPhone Maker Could Launch Next Month

  • Software
  • Audio

    Sony PCM-A10 Voice Recorder With Three-Way Adjustable Microphone Launched

    Saregama Carvaan Karaoke Review

    Make Customer Interactions More Efficient in a Work-From-Home Environment

    Boat TRebel Headphones and Earphones Range for Women Launched

    Apple Spring Event 2021: Here’s What iPhone Maker Could Launch Next Month

    Redmi AirDots 3 TWS Earphones With 7-Hour Battery Life Launched

    RedmiBook Pro 14, RedmiBook Pro 15 With 11th-Gen Intel Processors Debut

    Noise Buds Solo TWS Earphones With Hybrid ANC Launched in India

    WandaVision’s ‘Agatha All Along’ Song Out on Spotify, Apple Music, Others

  • TV
No Result
View All Result
Indian Technology News
No Result
View All Result
Home Tech

Google chalks out a plan to turn YouTube into the next shopping destination

October 9, 2020
Share on FacebookShare on Twitter


Every toy, gadget and good you see on YouTube could soon be for sale online — not on Amazon, but right on YouTube itself.


The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then be linked to analytics and shopping tools from parent Google.



The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly, according to people familiar with the situation. The company is also testing a new integration with Shopify Inc. for selling items through YouTube.


A YouTube spokesperson confirmed the company is testing these features with a limited number of video channels. Creators will have control over the products that are displayed, the spokesperson said. The company described this as an experiment and declined to share more details.


The moves have the potential to transform YouTube from an advertising giant into a new contender for e-commerce leaders such as Amazon.com Inc. and Alibaba Group Holding Ltd.


“YouTube is one of the least utilized assets,” said Andy Ellwood, president of e-commerce startup Basket. “If they decided they want to invest in it, it’s a huge opportunity for them.”


It’s unclear how YouTube will generate revenue from these sales. However, the service has begun offering subscriptions for creators and takes a cut of 30% from those payments.


With Covid Crushing Advertising, YouTubers Turn to Subscriptions


Alphabet Inc.’s Google has taken multiple stabs at online commerce, with limited success. The company has mostly preferred to sell ads that send people to other digital stores, rather than selling products itself.


However, the pandemic has hammered marketing budgets, particularly in the travel and physical retail sectors that are major Google advertisers. Meanwhile, e-commerce has boomed as people stay home and order more products online. That’s left Google watching from the sidelines as rivals such as Facebook Inc. and its Instagram app become hotbeds of online shopping. Amazon, the U.S. e-commerce Goliath, has seen sales soar, while Google suffered its first ever revenue decline in the second quarter.


Google Is Missing Out on the Covid E-Commerce Revolution


A recent RBC Capital survey of marketers revealed “social commerce” as a hot area that is “especially bullish” for Facebook and Pinterest Inc., a digital search and scrapbooking company. After Facebook boss Mark Zuckerberg unveiled an updated Shops feature for retailers in May, the company’s stock jumped. Google doesn’t want to miss out.


For months now, Google executives have signaled that YouTube will be central to their e-commerce strategy. On a recent earnings call, Chief Executive Officer Sundar Pichai suggested YouTube’s sea of popular product “unboxing” videos could be turned into a shopping opportunity. The video site is full of other popular categories, such as makeup and cooking tutorials, where creators tout commercial products on air.


The company has also revamped its e-commerce and payments division. In July, it announced a plan to lure merchants to Google Shopping, its online storefront, which included an integration with Shopify so that sellers could manage their inventory.


Late last year, YouTube began testing a similar Shopify integration for creators who can list as many as 12 items for sale on a digital carousel below their videos, according to the company. Merchandising is one of several strategies YouTube is pursuing to diversify revenue for creators beyond ads. At a minimum, the new measures could help YouTube deepen the data it collects from videos to strengthen its ads business.


Amazon and Walmart Inc. have tinkered with shoppable videos for several years. Thus far, neither retailer has shown much progress. In China, though, this business model has taken off. On Douyin, the Chinese version of TikTok, influencers use live streamed videos to hawk wares from lipstick to smartphones in real-time to hundreds of millions of users.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor



Credit: www.business-standard.com

Tags: AlibabaAmazonE-commerce firmsGoogleyoutubeYouTube e-commerceYouTube newsYouTube shopping
Previous Post

The Boys Is a Product of Everything That It Mocks

Next Post

iPhone 12 and 5G: Everything you need to know

Techie

Techie

Next Post

iPhone 12 and 5G: Everything you need to know

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories

  • Audio
  • Smart Devices
  • Tech

Tags

5G Amazon Android Android 11 Apple bharti airtel BJP ces 2021 China Congress coronavirus covid 19 Donald Trump Facebook FLIPKART Google Huawei India Instagram IOS iPhone iPhone 12 iphone 12 pro Jio Joe Biden mi Microsoft Motorola Narendra Modi OnePlus OPPO Realme redmi Samsung samsung galaxy s21 ultra Smartphones Social media Tech TikTok Twitter Vivo Vodafone Idea whatsapp Xiaomi youtube
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2020 Indi Tech News, Website By Maarich

No Result
View All Result
  • Home

© 2020 Indi Tech News, Website By Maarich